Privacy Policy

Velmoralz ("we", "us", "our") operates the website velmoralz.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or make a purchase. By accessing or using our Site, you consent to the practices described in this policy.

We are committed to protecting your privacy and handling your data in an open and transparent manner. We comply with applicable data protection laws in the United Arab Emirates and international best practices.

2. Information We Collect

2.1 Information You Provide: - Account registration data (name, email address, phone number, password) - Shipping and billing addresses - Payment information (processed securely by third-party payment processors — we do NOT store credit card numbers) - Order history and transaction records - Product reviews, ratings, and uploaded photos - Communications with our customer support team - Newsletter subscription preferences - Wishlist and product preference data - Fragrance quiz responses and preference profiles

2.2 Information Collected Automatically: - IP address, browser type, device information, operating system - Pages visited, time spent on pages, click patterns, scroll behavior - Referral source (how you found our Site) - Cookies and similar tracking technologies (see Section 7) - Approximate geographic location based on IP address - Shopping cart contents and browsing history on our Site

2.3 Information from Third Parties: - Social login data (Google account: name, email, profile photo) when you choose to sign in via Google - Payment confirmation from payment processors (Stripe, Tabby) - Delivery status from third-party shipping carriers

3. How We Use Your Information

We use collected information for the following purposes: - Processing and fulfilling your orders - Managing your account and providing customer support - Sending order confirmations, shipping updates, and delivery notifications - Processing returns and refunds - Sending marketing communications (only with your explicit consent) - Personalizing your shopping experience and product recommendations - Operating our loyalty/rewards program - Analyzing Site usage to improve our services - Detecting and preventing fraud, unauthorized access, and abuse - Complying with legal obligations - Sending abandoned cart reminders (if you provided your email during checkout) - Operating the fragrance quiz and scent recommendation engine

4. Sharing of Information

We do NOT sell, rent, or trade your personal information to third parties for their marketing purposes.

We share your information only with: - Third-party payment processors (Stripe, Tabby) to process your payments securely. We do NOT store your credit card details. - Third-party shipping and logistics providers (Aramex, DHL, SMSA, or other carriers) to deliver your orders. We share only the minimum information necessary: name, address, phone number. - Analytics services (Google Analytics, Firebase Analytics) to understand Site usage in aggregate. - Advertising platforms (Meta, TikTok, Snapchat) if you consent to cookies — for retargeting and measuring ad effectiveness. Only hashed/anonymized identifiers are shared. - Legal authorities when required by law, regulation, or legal process. - Service providers who assist us in operating the Site (hosting, email delivery) under strict data processing agreements.

5. Data Security

We implement industry-standard security measures including: - SSL/TLS encryption for all data in transit - Firebase Authentication with secure token management - Payment data processed via PCI-DSS compliant processors (Stripe) - Access controls and role-based permissions for staff - Regular security reviews of our infrastructure

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

6. Data Retention

• Account data: retained as long as your account is active, or as needed to provide services

• Order data: retained for 7 years for legal and accounting purposes

• Marketing preferences: retained until you unsubscribe

• Analytics data: retained in aggregate form indefinitely; individual session data for 26 months

• Abandoned cart data: deleted after 30 days

7. Cookies and Tracking

Our Site uses cookies and similar technologies: - Essential cookies: required for the Site to function (authentication, cart, preferences) - Analytics cookies: Google Analytics, Firebase Analytics (aggregated usage data) - Advertising cookies: Meta Pixel, TikTok Pixel, Snapchat Pixel (only with consent)

You can manage cookie preferences through our cookie consent banner or your browser settings. Disabling essential cookies may prevent you from using certain features.

8. Your Rights

You have the right to: - Access, correct, or delete your personal information - Withdraw consent for marketing communications at any time - Request a copy of your data in a portable format - Object to processing of your data for specific purposes - Lodge a complaint with a relevant data protection authority

To exercise any of these rights, contact us at support@velmoralz.com.

9. Children's Privacy

Our Site is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 18, we will delete it immediately.

10. International Transfers

Your data may be processed in jurisdictions outside the UAE, including the United States (for cloud hosting via Google Cloud / Firebase). We ensure appropriate safeguards are in place for any international transfers.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Modified" date. Continued use of the Site after changes constitutes acceptance.

13. Contact Us

For privacy-related inquiries: - Email: support@velmoralz.com - WhatsApp: Available via the chat button on our Site

Last Modified: April 12, 2026